vidasco media blog

Creating Push Advertising and Messages to Engage Your Customers

July 10, 2015
Creating Push Advertising and Messages to Engage Your Customers

A tool the previous generation could not have imagined, mobile devices have become so ubiquitous in our daily lives that industry analysts point out that 90% of American adults have at least one such device and check their phones as many as 1,500 times a week. Mobile technology has become such an obsession that marketers and display advertisers are eager to get to such an engrossed and captive audience.

Enter push marketing and its capabilities, which focus on taking the product to the customer, and putting the product in front of the customer at the point of purchase, with the goal that the amount of time between a customer discovering a product and buying that product is minimized. Often, aggressive and wide-reaching ads are employed so the biggest and most immediate impact can be made on customers.

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How to Use Video Content to Engage and Covert Viewers to Buyers

July 03, 2015
How to Use Video Content to Engage and Covert Viewers to Buyers

Video is fast becoming the preferred medium for the delivery of content. Most people, when looking at web sites, just cannot resist hitting the play button and typically watch at least one call-to-action information about a topic or product. However, when it comes to marketing and display advertising, video is showing to help companies reach their goals in terms of consumer interest and purchases.

So why should video have a key role in your content marketing and demand generation programs? First, people’s attention spans are short and video is the ideal medium for capturing the attention of your audience. Industry surveys have shown that people watch notably more content when presented a video as opposed to text-based content.

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Contextual Marketing: A New Platform for Delivering Value to Customers

June 26, 2015
Contextual Marketing: A New Platform for Delivering Value to Customers

Contextual marketing is a term that is being pushed as the next “big thing” in marketing. This type of marketing knows what websites people have visited, where they are searching, and most likely their physical location. Companies that have a contextual understanding of consumers, can engage with their customer on their own terms and deliver on the promise of being customer-centric. Properly executed, contextual marketing enables your company to deliver value to your customers in new ways and build stronger relationships.

So what is contextual marketing? It refers to online and mobile marketing that provides targeted display advertising based upon user information, such as the recent browsing activity or search terms that they have been using. The result would be ads shown to customers that represent products and services in which they have already shown an interest.

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Best Practices for Mobile Marketers and Display Advertising

June 19, 2015
Best Practices for Mobile Marketers and Display Advertising

In the world of traditional and online marketing, brand trust and market dominance are usually established by raising awareness, providing an emotional connection, and showing value. Many products and services are currently available that are dedicated to helping companies with their online presence, advertising and communications efforts and helping marketers to manage their brands and increase their value.

The dramatic and rapid shift to mobile has changed this scenario, with new dynamics in the mobile ecosystem that may be poorly understood by many companies. In addition, marketers may feel a sense of urgency to enter the mobile arena yet do not have the knowledge and experience with the marketing tactics that are needed to be successful with mobile advertising. Today’s marketers must learn the subtle art of how to deliver personalized value without violating privacy, how to engage without intruding, and how to entertain without being annoying.

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How to Create Compelling Ads with Dynamic Advertising

June 12, 2015
How to Create Compelling Ads with Dynamic Advertising

Technology has made it possible for companies these days to collect big data about their customers so as to help them identify audience segments. However, brands have learned that collecting data is easy, but that it is more difficult to finding clever and intelligent ways to use that data to deliver more persuasive and effective ads to customers.

These days, customers want and expect more personalized experiences as do advertisers. Personalized display advertising can boost how favorably customers view brands and increase the intent to make a purchase. In addition, customers are also more comfortable with advertisers using location data and prior shopping history to previous ad exposures to personalize these ads.

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