vidasco media blog: Useful Tips

How to Drive Purchases with Online Display Ads

November 06, 2015
How to Drive Purchases with Online Display Ads

The popularity of online display advertising has grown since the first ad was served on HotWired.com in 1994. In keeping with technology, the format of these ads has evolved to include many other sizes, formats, and content options, such as rich media and video. However, user behavior has changed with the times and, whereas web surfers were once intrigued by these ads, they more often than not find them to be less of a useful resource and more of a distraction.

Click-through-rates have always been the goal and measurement of success of an online display ad but advertisers are beginning to realize that the performance of an online display ad is more important than just clicks. Advertisers now realize that a display ad needs to reach the right person with the right mindset.

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How to Improve Conversions and Gain Customers

July 17, 2015
How to Improve Conversions and Gain Customers

Like most companies, you have a website and want to know what you can do to improve its conversion rate. This article will describe some useful tips and strategies that you can try out and test that can increase your conversion rates and maximize the ROI of your website.

Before you can begin, you need to examine your website and ensure that it is functional, meaning that it works as it should and also that it is accessible and usable across all devices. It should be a website that helps the experience of the visitor. It also needs to be intuitive and easy to use and navigate and that all its elements are relevant to the message you want to get across, are consistent in their message and can be clearly understood by the user. Finally, it also needs to be as persuasive as possible while still maintaining authority and being likeable so as to be one shared on social media.

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Best Practices for Mobile Marketers and Display Advertising

June 19, 2015
Best Practices for Mobile Marketers and Display Advertising

In the world of traditional and online marketing, brand trust and market dominance are usually established by raising awareness, providing an emotional connection, and showing value. Many products and services are currently available that are dedicated to helping companies with their online presence, advertising and communications efforts and helping marketers to manage their brands and increase their value.

The dramatic and rapid shift to mobile has changed this scenario, with new dynamics in the mobile ecosystem that may be poorly understood by many companies. In addition, marketers may feel a sense of urgency to enter the mobile arena yet do not have the knowledge and experience with the marketing tactics that are needed to be successful with mobile advertising. Today’s marketers must learn the subtle art of how to deliver personalized value without violating privacy, how to engage without intruding, and how to entertain without being annoying.

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Crowdfunding for Marketing and Advertising

May 29, 2015
Crowdfunding for Marketing and Advertising

Funding a project or venture by raising a large number of small amounts of money over the Internet from a large number of people is known as crowdfunding. It is a popular new online fundraising technique that has typically been a way to generate income for small businesses and charities but is now being used by larger companies to draw attention to new ventures and provide deeper engagement with customers. It can work well if your company has strong online networks of fans and friends that you are willing to ask for money.

So, you may be wondering how crowdfunding can be used in marketing and advertising campaigns. Let’s say your company needs to raise money to fund a marketing campaign for a new product. You can use crowdfunding to not only ask for money but to engage with your customers to make them feel like they are working alongside your brand to make something happen. By getting customer feedback, your company can keep your current customers interested in your brand as they feel they are more than just a transaction and potentially attract new customers as you have learned what characteristics or features might appeal to them in your new product.

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Effective Use of Interactive Content Marketing

May 08, 2015
Effective Use of Interactive Content Marketing

The use of content marketing is now an essential part of a company’s display advertising campaign. In just about every industry, brands are creating content ranging from blog posts and infographics to webinars, email campaigns, videos and more, with the goal to attract, engage and acquire an audience.

However, companies are finding that regardless of how much content they use, it does not seem to create enough opportunity for engagement. In addition, many find that regardless of how much data they collect to measure content consumption and influence, they are challenged in measuring how effective that content engagement is. The issue is that companies missing the insights into the interaction and the experience buyers are having with their content because the underlying fact is that the content they are using is static and is measurement tougher, thereby failing marketers and advertisers.

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