vidasco media blog: Industry Review

New York City Hosts ad:tech Next Week

October 29, 2014
New York City Hosts ad:tech Next Week

ad:tech is coming to New York City on November 5th and 6th at the Jacob Javits Center. There will be 30 conference sessions and five keynote addresses led by leaders in the digital marketing industry from brands, agencies and publishers on the most up-to-date topics that will provide practical and relevant tools to help businesses with their display advertising campaigns.

There will be two opening keynotes on Wednesday morning. One will be presented by Mick Ebeling, producer at Not Impossible Labs, who will be talking about his company, the current projects that it has around the world and why he feels that advertising can bring changes to the world. The other keynote on Wednesday will be presented by Brian Monahan, Vice President of Marketing of Walmart.com who will speak about how Walmart.com enabled innovations through technology and worked with their agencies so that their marketing campaigns were more creative and enticing to their customers. The lunchtime keynote on Wednesday will be presented by Alan Cohen, co-founder of Giant Spoon who will speak about the new and changing roles of the chief marketing officer.

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dmexco Conference Comes to Germany

September 02, 2014
dmexco Conference Comes to Germany

The upcoming dmexco conference, organized by Koelnmesse GmbH, will be held September 10th and 11th at the Cologne Exhibition Centre, Congress Centre North, in Cologne, Germany. dmexco is a major digital marketing event, with this year’s theme being to display a broad range of innovations and trends in the digital marketing industry. Several venues are being used for the conference including the exhibition hall, the Congress Hall and the Debate Hall.

In the exhibition hall, there will be over 800 brands and leading companies from all over the world who will be presenting their latest digital solutions, technologies, visions and innovations. Here, attendees will have the largest overview in the world of current trends, product invocations, growth strategies and diversity of a creative nature of the digital environment.

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Affiliate Summit East 2014 Happens Next Month

July 25, 2014
Affiliate Summit East 2014 Happens Next Month

Affiliate Summit East 2014 will be taking place at the New York Marriott Marquis in New York City, beginning at 10:00 a.m. on Sunday August 10th and running through Tuesday August 12th at 4:00 p.m. Affiliate Summit was founded by Shawn Collins and Missy Ward, in 2003 so as to provide sessions of a more educational nature on the latest issues in industry and promote an environment where affiliate marketers can network productively. The conference includes an exhibit hall with vendors, merchants and affiliates and multiple tracks of educational sessions with information from experts in affiliate marketing.

There are planned two keynote addresses. The first will be on Monday August 11th by Rich “Big Daddy” Salgado. Rich Salgado has become a regular in the world of sports business media and his life and disability insurance business has been covered in the Wall Street Journal and Sports Illustrated. He is a hard worker and has unmatched networking skills.

The other keynote address will be by Julie Gurner, who provides consulting to entrepreneurs and start-up businesses as well as to traditional businesses. She uses neuroscience and psychological principles to get results and help businesses to improve their operations and get results.

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MarTech’s Inaugural Conference Comes to Boston Next Month

July 18, 2014
MarTech’s Inaugural Conference Comes to Boston Next Month

MarTech is coming to Boston, Massachusetts next month on Tuesday August 19th and Wednesday August 20th at the Seaport Boston Hotel and Convention Center right along Boston’s scenic waterfront. It is an ideal conference for those involved in marketing and display advertising to learn how to harness the potential of marketing powered by technology.

The goals of the conference are to cover the innovative technologies that will influence how marketing is carried out today and in the future; how new marketing strategies can be supported with the right technologies; how technology can change marketing operations and the experiences of customers; what management practices are need to administer this new type of marketing; and how talent can be developed to make the best use of investments in these new marketing technologies.

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Dmexco 2013 to be Held in Cologne in September

August 23, 2013
Dmexco 2013 to be Held in Cologne in September

The Digital Marketing Exposition and Conference, or more commonly known as dmexco, will be taking place in Cologne, Germany on September 18th and 19th, 2013. It is the leading international exposition and conference in Europe that brings together marketers, publishers, advertisers and agency segments and media houses to learn and network about current trends and innovations in advertising operations and technology. It is the hub for digital business and has become the leading conference in the global digital industry.

There will be many companies that are part of the digital industry and economy who will be demonstrating their technologies and solutions that enable businesses to be successful with their digital solutions. The conference program itself will last two days and there will be 720 exhibitors in three halls. Featured in one of the halls will be an agency lounge for agencies and their clients to meet to engage in discussions about their marketing and advertising needs.

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