vidasco media blog

Elements of a Digital Advertising Strategy

September 25, 2015
Elements of a Digital Advertising Strategy

A digital advertising strategy is what a company develops so as to encourage potential customers to purchase a service or good. Each product is typically linked with its own strategy which is tailored to a target audience that is mostly likely considered to purchase the product, thereby resulting in in numerous advertising strategies followed by any given company.

Prior to developing any advertising strategy, it is important to closely examine the current market. Determine which consumers are most likely to purchase your product, how much of that market is interested in your product and what your competition is. Consider the current economic climate and understand its impact on your business. In addition, research what the predications are for the future of your product or service in the marketplace. All these factors can place you in a better position to create a successful strategy that reflects the marketplace, present and future.

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The Ins and Outs of Digital Advertising

September 18, 2015
The Ins and Outs of Digital Advertising

Digital display advertising first hit the Internet over 20 years ago in 1994 with the first banner ad. Like traditional advertising, digital display advertising can help to tell the story of your brand. Unlike traditional advertising, however, it can be found on the various channels used by your customers and can tell the story of your brand by means of images, text, video and much more. In addition, instead of creating noise that is distracting from the content which your customers want to read, it can be part of the ongoing conversation you have with your customers about your brand and be a vital part of your marketing mix.

Employing digital advertising requires both understanding customers of today and how digital advertising works and the digital advertising life cycle so that this important tool can be used to build your brand.

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How to Build Trust in Content for Innovation

September 04, 2015
How to Build Trust in Content for Innovation

The growth of the Internet for marketing purposes and display advertising has made it easy for companies to become anonymous, faceless, and untrustworthy in nature. This is something which most customers do not like so it is crucial that trust be developed between your company and your target customers.

Trust enables repeat customers and customer loyalty and makes them feel they can give you their personal information and data. It also enables a smoother introduction to the market when you bring new products and services to the market as your customers understand them and expect them.

Trust in innovation is more important than ever before as companies which do not explain to their customers why their innovations are needed and relevant risk leaving them behind. When you introduce new products and services, you need to bring your customers along with you.

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