vidasco media blog

How Affinity Marketing Can Create Fruitful Relationships

July 24, 2015
How Affinity Marketing Can Create Fruitful Relationships

Have you ever been offered a credit card, say from Amazon.com, with the name of a bank on it? Having two names on a card like this means that the two companies, Amazon.com, and the bank are using an affinity marketing campaign so as to enable the two companies to link their brands in a mutually beneficial relationship. The bank, by partnering with the largest online retailer in the world, is able grow its customer base and Amazon.com is encouraging people to use its website for purchases so it can offer promotions and incentives for future purchases.

Affinity marketing campaigns are win-win scenarios for both parties. Both companies benefit when one business partners with another business to provide goods in exchange for access to a new market. The new market is known as the affinity group and this helps to bring a wider consumer base to the other organization. Affinity marketing is an easy path to credibility for this organization. It leverages its experience and earned trust over the years to open doors to potential new clients.

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How to Improve Conversions and Gain Customers

July 17, 2015
How to Improve Conversions and Gain Customers

Like most companies, you have a website and want to know what you can do to improve its conversion rate. This article will describe some useful tips and strategies that you can try out and test that can increase your conversion rates and maximize the ROI of your website.

Before you can begin, you need to examine your website and ensure that it is functional, meaning that it works as it should and also that it is accessible and usable across all devices. It should be a website that helps the experience of the visitor. It also needs to be intuitive and easy to use and navigate and that all its elements are relevant to the message you want to get across, are consistent in their message and can be clearly understood by the user. Finally, it also needs to be as persuasive as possible while still maintaining authority and being likeable so as to be one shared on social media.

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Creating Push Advertising and Messages to Engage Your Customers

July 10, 2015
Creating Push Advertising and Messages to Engage Your Customers

A tool the previous generation could not have imagined, mobile devices have become so ubiquitous in our daily lives that industry analysts point out that 90% of American adults have at least one such device and check their phones as many as 1,500 times a week. Mobile technology has become such an obsession that marketers and display advertisers are eager to get to such an engrossed and captive audience.

Enter push marketing and its capabilities, which focus on taking the product to the customer, and putting the product in front of the customer at the point of purchase, with the goal that the amount of time between a customer discovering a product and buying that product is minimized. Often, aggressive and wide-reaching ads are employed so the biggest and most immediate impact can be made on customers.

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How to Use Video Content to Engage and Covert Viewers to Buyers

July 03, 2015
How to Use Video Content to Engage and Covert Viewers to Buyers

Video is fast becoming the preferred medium for the delivery of content. Most people, when looking at web sites, just cannot resist hitting the play button and typically watch at least one call-to-action information about a topic or product. However, when it comes to marketing and display advertising, video is showing to help companies reach their goals in terms of consumer interest and purchases.

So why should video have a key role in your content marketing and demand generation programs? First, people’s attention spans are short and video is the ideal medium for capturing the attention of your audience. Industry surveys have shown that people watch notably more content when presented a video as opposed to text-based content.

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