vidasco media blog

Contextual Marketing: A New Platform for Delivering Value to Customers

June 26, 2015
Contextual Marketing: A New Platform for Delivering Value to Customers

Contextual marketing is a term that is being pushed as the next “big thing” in marketing. This type of marketing knows what websites people have visited, where they are searching, and most likely their physical location. Companies that have a contextual understanding of consumers, can engage with their customer on their own terms and deliver on the promise of being customer-centric. Properly executed, contextual marketing enables your company to deliver value to your customers in new ways and build stronger relationships.

So what is contextual marketing? It refers to online and mobile marketing that provides targeted display advertising based upon user information, such as the recent browsing activity or search terms that they have been using. The result would be ads shown to customers that represent products and services in which they have already shown an interest.

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Best Practices for Mobile Marketers and Display Advertising

June 19, 2015
Best Practices for Mobile Marketers and Display Advertising

In the world of traditional and online marketing, brand trust and market dominance are usually established by raising awareness, providing an emotional connection, and showing value. Many products and services are currently available that are dedicated to helping companies with their online presence, advertising and communications efforts and helping marketers to manage their brands and increase their value.

The dramatic and rapid shift to mobile has changed this scenario, with new dynamics in the mobile ecosystem that may be poorly understood by many companies. In addition, marketers may feel a sense of urgency to enter the mobile arena yet do not have the knowledge and experience with the marketing tactics that are needed to be successful with mobile advertising. Today’s marketers must learn the subtle art of how to deliver personalized value without violating privacy, how to engage without intruding, and how to entertain without being annoying.

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How to Create Compelling Ads with Dynamic Advertising

June 12, 2015
How to Create Compelling Ads with Dynamic Advertising

Technology has made it possible for companies these days to collect big data about their customers so as to help them identify audience segments. However, brands have learned that collecting data is easy, but that it is more difficult to finding clever and intelligent ways to use that data to deliver more persuasive and effective ads to customers.

These days, customers want and expect more personalized experiences as do advertisers. Personalized display advertising can boost how favorably customers view brands and increase the intent to make a purchase. In addition, customers are also more comfortable with advertisers using location data and prior shopping history to previous ad exposures to personalize these ads.

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