vidasco media blog

Crowdfunding for Marketing and Advertising

May 29, 2015
Crowdfunding for Marketing and Advertising

Funding a project or venture by raising a large number of small amounts of money over the Internet from a large number of people is known as crowdfunding. It is a popular new online fundraising technique that has typically been a way to generate income for small businesses and charities but is now being used by larger companies to draw attention to new ventures and provide deeper engagement with customers. It can work well if your company has strong online networks of fans and friends that you are willing to ask for money.

So, you may be wondering how crowdfunding can be used in marketing and advertising campaigns. Let’s say your company needs to raise money to fund a marketing campaign for a new product. You can use crowdfunding to not only ask for money but to engage with your customers to make them feel like they are working alongside your brand to make something happen. By getting customer feedback, your company can keep your current customers interested in your brand as they feel they are more than just a transaction and potentially attract new customers as you have learned what characteristics or features might appeal to them in your new product.

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San Francisco to Host ad:tech Conference

May 13, 2015
San Francisco to Host ad:tech Conference

ad:tech, the conference and exhibition for those in the technology, marketing and media communities to meet and share innovative ideas, build new relationships and create new strategies for addressing key challenges and opportunities in the industry, is coming to San Francisco on May 20 and 21.

The conference will open on Wednesday with two best-selling authors; founder of Influential Marketing Group and the author of Non-Obvious, Rohit Bhargava will focus on future marketing trends and practices, while author of The Happiness of Pursuit and The $100 Startup, Chris Guillebeau, will discuss how professionals can revise the rules of the workplace to lead a more fulfilling life.

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Effective Use of Interactive Content Marketing

May 08, 2015
Effective Use of Interactive Content Marketing

The use of content marketing is now an essential part of a company’s display advertising campaign. In just about every industry, brands are creating content ranging from blog posts and infographics to webinars, email campaigns, videos and more, with the goal to attract, engage and acquire an audience.

However, companies are finding that regardless of how much content they use, it does not seem to create enough opportunity for engagement. In addition, many find that regardless of how much data they collect to measure content consumption and influence, they are challenged in measuring how effective that content engagement is. The issue is that companies missing the insights into the interaction and the experience buyers are having with their content because the underlying fact is that the content they are using is static and is measurement tougher, thereby failing marketers and advertisers.

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