vidasco media blog

The Basics and Benefits of Mobile Advertising

March 31, 2015
The Basics and Benefits of Mobile Advertising

Over the past ten years, there has been an unprecedented shift in our culture and behaviors driven by mobile technology so that information and connectivity is now available at our fingertips. With 58 per cent of American adults having a smartphone and 42 per cent owning a tablet*, mobile is fast becoming the primary means of access throughout the day whether it is to send or receive text messages or email, access the Internet, listen to music or get location-based recommendations. In turn, mobile marketing and advertising have developed into a personalized and sophisticated marketing channel for reaching mobile customers.

Mobile banners are the most common types of mobile ads and these appear at the top or bottom of a web page. There are also search advertisements that appear along with search results and web banners which are in standard IAB sizes or can be made into mobile-specific sizes.

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The Benefits of Using Tags and Tag Management Systems

March 24, 2015
The Benefits of Using Tags and Tag Management Systems

A tag is a piece of the code that makes up a web page that is usually placed in the heading part of the page which enables tracking, analysis and reporting. This tag can also be used for display advertising purposes for remarketing or retargeting, conversion tracking and advanced customer insight services.

By themselves, tags can be manageable but when multiple tags are used on a page for measuring marketing results and tracking customer preferences and taken in aggregate, managing and making changes to tags can be tedious and be a nightmare to deploy and manage. So the concept of tag management came out of the increasing need for being able to get quicker results from using tags for marketing measurements of any kind.

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How Modern Marketers Can Engage Today’s Digital Natives

March 17, 2015
How Modern Marketers Can Engage Today’s Digital Natives

The future of practices in marketing and display advertising is becoming increasing governed by digital natives. Digital natives are those who have been born into the new culture of the ever-present digital world as opposed to the digital immigrants who have lived in the analog age and immigrated to the digital world.

Connected devices are becoming the norm and consumers want to be in constant contact with their family, friends and favorite brands at the click of a button. They look to several online channels, such as email and social media, and also several platforms, including tablets and smartphones, so that the practice of what is known as dual screening is becoming an increasingly prevalent habit for today’s modern consumer. In the long run, they will want to be able to access information from anywhere and on any media platform and so the way that they engage with an organization from a digital standpoint, will need to change in line with this expectation.

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Display Advertising and the Internet of Things

March 10, 2015
Display Advertising and the Internet of Things

The next phenomenon on the Internet will not be a new type of web site or a social media platform but an Internet of Things (IoT) where inanimate objects in our daily environment will be connected to the Internet, will be able to identify themselves to other inanimate objects and talk to each other and complete tasks you ask them to do for you, every day, while you sleep, work and engage in leisure activities.

If this concept is still incomprehensible, then think of the Apple Watch, which can make and receive calls, measure your daily fitness or sleep activity, and can connect to the apps on your iPhone. There is also a baby monitor starter kit by Mimo for new parents; the Basis Band with powerful sensors to measure heart rate; the MICA bracelet which provides women with SMS messages so they can get meeting alerts and other notifications delivered directly to their wrists; and smart home devices with sensors for turning lights on and off, reminders for watering your plants, and a home alarm that knows who you are and when you are home.

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