vidasco media blog

Holiday Wishes from Our Team

December 15, 2014
Holiday Wishes from Our Team

As 2014 comes to a close, we look back on the many successes that we have had this year. We were able to develop many new advertising campaigns and add many new high quality and brand safe sites into our network.

Our blog continues to grow and our hope is that it provides you with valuable information and advice for your advertising campaigns. Our network’s inventory also continues to grow and we invite new advertisers, agencies and brand marketers to join our network and run your campaigns in 2015 to take advantage of the high quality web sites and updated content that it offers.

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The Importance of Digital Advertising for Company Brands

December 08, 2014
The Importance of Digital Advertising for Company Brands

Digital advertising is a form of marketing and advertising where the technologies of the Internet are used to deliver promotional marketing and advertising messages to consumers. There are various forms in which this type of advertising is delivered including search engine marketing, email marketing, social media web sites and many types of display advertising that include banners on the web and mobile devices.

Many advertisers who sell brands for consumers may be hesitant to employ digital advertising but going digital does build brands and brand recognition. Recent studies have shown that for every dollar a company spends on digital advertising, there can be a return of three times that amount. Mike Nazzaro, CEO of Nielsen Catalina Solutions, noted that online advertising can drive sales and the returns on expenditure for ads can be significant.*

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