vidasco media blog

New York City Hosts ad:tech Next Week

October 29, 2014
New York City Hosts ad:tech Next Week

ad:tech is coming to New York City on November 5th and 6th at the Jacob Javits Center. There will be 30 conference sessions and five keynote addresses led by leaders in the digital marketing industry from brands, agencies and publishers on the most up-to-date topics that will provide practical and relevant tools to help businesses with their display advertising campaigns.

There will be two opening keynotes on Wednesday morning. One will be presented by Mick Ebeling, producer at Not Impossible Labs, who will be talking about his company, the current projects that it has around the world and why he feels that advertising can bring changes to the world. The other keynote on Wednesday will be presented by Brian Monahan, Vice President of Marketing of Walmart.com who will speak about how Walmart.com enabled innovations through technology and worked with their agencies so that their marketing campaigns were more creative and enticing to their customers. The lunchtime keynote on Wednesday will be presented by Alan Cohen, co-founder of Giant Spoon who will speak about the new and changing roles of the chief marketing officer.

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The New Key to Integrated Marketing and Advertising: Social Business Intelligence

October 17, 2014
The New Key to Integrated Marketing and Advertising: Social Business Intelligence

There are millions of social interactions that take place on the web every day, creating signals that can be used to engage current and future customers. However, many companies fail to pay sufficient attention to them, so that when customers connect with companies, customers may be getting lost and not getting the answers and expertise that you are able to provide them. What customers are sharing on the web can provide the most valuable insights into understanding your customers’ needs.

By using social marketing intelligence, companies can extrapolate valuable information from interactions on social networks and get a 360-degree view of all sharing behavior that happens on a regular basis. Social marketing intelligence is a new area for online and display advertising, but companies that have used it as a tool have achieved great improvements in marketing campaigns and user acquisition and retention.

So, then, how can you use social marketing intelligence to drive your integrated marketing strategy, your display advertising strategies and your social business efforts?

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Making Display Advertising a Successful Marketing Tactic

October 10, 2014
Making Display Advertising a Successful Marketing Tactic

The world of display advertising is as successful as it is because of the highly competitive nature of the business. Advertisers fight each other for billions of impressions on millions of publishers every year, trying to beat each other with their creative designs and offers that they feel customers cannot turn down. This struggle is difficult to maintain in the long run, to say the least, but advertisers can find great rewards in online advertising if they understand the environment of display advertising and can follow a few steps that can lead to success.

Online display advertising has evolved over the years by offering new formats such as rich media and adapting to new platforms such as mobile devices so that it has been able to remain a popular form of marketing and promotion for advertisers. However, there are many other aspects to consider that can lead to the success or failure of an advertising campaign, such as the right timing of the message and the message itself; winning designs, sizes and colors of banners; the publishers that are being used; reaching your target audience; and potential mistakes in the process that may not be cost effective.

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