vidasco media blog

Targeting That Hits the Bull’s Eye

September 29, 2014
Targeting That Hits the Bull’s Eye

In today’s world of marketing, you need to make it clear to your audiences that you have something of value for them. It means that you not only understand what distinguishes your buyers from other buyers but how they approach problems and go about their decision-making and buying processes and complete a purchase.

By knowing this path your buyers take you can better understand where they are in the process and reduce the risk that you have under-engaged someone who was just responding to an email or over-engaged someone who is already far along the path of consideration. When buyers sense that you have the right appreciation for their struggles and goals, then they will be more likely to respond positively.

There are unique habits and social behaviors that people display when using their keyboard, tablet, and smart phone. By detecting these activities, you can fine-tune the delivery and tone of your message and make you a smarter marketer who can facilitate more meaningful sales discussions.

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Social Advertising 101

September 22, 2014
Social Advertising 101

When social advertising comes to mind, most people might think of the sponsored ads that are on the right side of their Facebook pages. It is true that social advertising is a type of display advertising on social networks but about advertising on social networks so that instead of ignoring them and blocking them out people are encouraged to be engaged and interact with them.

The basic goal of an advertising plan that uses social media is to get the prospect interested in the message of your brand. Social advertising challenges companies to think differently about how they market their brand in terms of advertising and social engagement. This means more than posting something about your ad, voting it up or down or completing a call to action, such as a “like” or “share”. It means that the brand has to permeate through the network of the viewer by means of recommendations from one friend to another so that those ads which fill the social network reap the benefits of increased response and engagement. By using social advertising, brands can increase the effectiveness of their marketing campaigns which also reducing their costs.

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Trends and Innovations Driving Digital Display Advertising

September 15, 2014
Trends and Innovations Driving Digital Display Advertising

The world of online and display advertising has changed dramatically since the web was first introduced as a marketing tool. At that time, it was primarily used for mass communication to raise awareness and create the intention of purchasing. Terms used in the industry were of a broadcast nature, suggesting that there was a one-way relationship with consumers that something was “done” to them rather than “with” them.

Today, the world is one of engagement where consumers do not want to be inundated with broadcasts. They are looking for greater consideration and sophistication, using media everywhere they can—online, on television, on their mobile devices—and sometimes all at the same time. They want more non-traditional content, content that is more professional and customized to their preferences.

Therefore, the question becomes, what will be the changes and innovations that will drive digital display advertising over the next few years?

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dmexco Conference Comes to Germany

September 02, 2014
dmexco Conference Comes to Germany

The upcoming dmexco conference, organized by Koelnmesse GmbH, will be held September 10th and 11th at the Cologne Exhibition Centre, Congress Centre North, in Cologne, Germany. dmexco is a major digital marketing event, with this year’s theme being to display a broad range of innovations and trends in the digital marketing industry. Several venues are being used for the conference including the exhibition hall, the Congress Hall and the Debate Hall.

In the exhibition hall, there will be over 800 brands and leading companies from all over the world who will be presenting their latest digital solutions, technologies, visions and innovations. Here, attendees will have the largest overview in the world of current trends, product invocations, growth strategies and diversity of a creative nature of the digital environment.

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