vidasco media blog

How to Create an Effective Display Advertising Campaign

June 20, 2014
How to Create an Effective Display Advertising Campaign

Display advertising is uniquely positioned so that it can make an impact from the highest to the lowest levels of marketing channels, which get more clearly focused and targeted from top to bottom. At the highest levels, social media and public relations campaigns are used to reach large groups of new audiences and build brand awareness. At the middle levels, email marketing campaigns, newsletters and blogs are used to educate and start the engagement process while at the lowest levels, corporate web sites, SEO, paid search and special seminars can be used to generate leads and turn those leads into customers.

A display advertising campaign needs to be designed and deployed so that throughout all these levels it gets to the right people using a variety of strategies each with specific tracking metrics so that the impact at each level can be determined. The success or failure of any display advertising campaign is based on the decisions that are made, the steps that are taken and the quality of work before the campaign is launched. Here is how you can set up your display advertising campaign so that you can be in a good position to benefit from your efforts.

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Using Social Media Strategies in Display Advertising

June 13, 2014
Using Social Media Strategies in Display Advertising

Social media now plays an important role in a company’s online marketing strategy. It can educate prospects, increase awareness and contribute to revenues. There are many parallels between social media and display advertising in terms of their value in the marketing mix and the strategies that can be deployed such that the core principles of social media can be applied to display marketing with the ability to achieve impressive results in a different marketing channel that can double the impact of a company’s marketing strategies with little additional work.

First social media is now becoming more important in influencing the purchasing decisions that people make. Companies can develop their brands on Facebook, Twitter or LinkedIn and reach hundreds of prospects almost instantaneously. However, the issue is what to do once these prospects leave these social media sites.

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The Role of Public Relations in Display Advertising

June 06, 2014
The Role of Public Relations in Display Advertising

Public relations, often referred to as PR, is the management of the reputation of a business and maintain a mutual understanding between the organizations and the public. It typically involves a variety of programs to protect the image of a company by such means as newspapers, trade journals and now more importantly, the Internet.

There have always been two aspects of public relations—the proactive management of publicity about one’s business and the reactive management of public awareness and opinions in response to issues that many have affected areas in which a business is involved. Reactive management can be at times more like damage control so it is more important these days that businesses, regardless of their size, design PR plans that are more proactive rather reactive in nature.

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