vidasco media blog

The Basics of Real-Time Marketing and How to Make it Effective

May 16, 2014
The Basics of Real-Time Marketing and How to Make it Effective

In this blog, we discuss various tools and techniques that can help advertisers and publishers in their display advertising efforts. Another one of these is real-time marketing. A consensus on the definition of real-time marketing has been difficult to reach since it first was introduced almost ten years ago but big brands, major marketing media outlets and the agencies that serve them both have come to portray real-time marketing as the engagement of audiences by means advertising, content and product placement by a brand. The engagement is typically in the form of some kind of graphic advertisement that is shared through social media channels.

Additional characteristics of real-time marketing is that it revolves around some kind of dynamic and personalized content that is delivered across multiple channels. This content does not need to a quick response to a current event or cultural happening or even injected into social media conversations. The primary feature of real-time marketing is that web personalization is the focus of the activity.

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How Content Automation Can Improve Customer Engagement

May 09, 2014
How Content Automation Can Improve Customer Engagement

Marketing automation is a strategy that provided accountability and consistency and helped to unify marketing and sales. It provided discipline to client and customer relationships so that the days of knowing that half of your advertising worked but not which half were no longer an issue.

Now, content automation is now coming into center stage as a way to automate consumer engagement and although it may be hard to imagine how content can be automated, it can and is becoming a necessity. It is an extension from the developing fields in natural language processing and semantic analysis and make it possible to organize and read each piece of content in an automated fashion so that it is standardized and reusable, thereby removing any subjective differences in the content and enabling publishers to get access to the best pieces of content for what they need.

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Creating Video Content for Effective Display Advertising

May 02, 2014
Creating Video Content for Effective Display Advertising

Some analysts in the display advertising industry are predicting that the future landscape of display will be very different from that of today, evolving from interruptions in activities to views of a more voluntary nature that users will seek out. Display advertising will be more interactive and attractive and be available across all platforms with the ability to better target and retarget audiences.

Video has risen as the primary way that marketers and advertisers can inform their audiences about their companies and their brands and provide content that is more interactive and engaging. Traffic for videos is measured based on someone watching a video for eight seconds to be considered a view so it is important that videos grab the attention of the viewer quickly and then deliver compelling and watchable content. Here are some tips that you can follow to keep your audience watching and engaging with you and your business.

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