vidasco media blog

ad:tech Comes to San Francisco Next Week

March 21, 2014
ad:tech Comes to San Francisco Next Week

The largest digital marketing event of the year, ad:tech, is coming to the Moscone Centre in San Francisco on Wednesday March 26th and Thursday March 27th. ad:tech is an advertising and technology exhibition and conference that covers the entire world of digital marketing and provides many opportunities for networking with thousands of others in the industry, learning about industry trends from the best and brightest in digital marketing, a forum for exchanging ideas and a place where hundreds of leading-edge suppliers can display their products and services. There plans to be an exhibition floor of close to 200 exhibitors with products, tools and technologies covering all facets of digital marketing, keynote speakers and workshops and panels discussing a wide variety of topics, designed to be informative and stimulating.

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The Basics and Benefits of Dynamic Display Advertising and Retargeting

March 07, 2014
The Basics and Benefits of Dynamic Display Advertising and Retargeting

Many innovations have been recently introduced for advertisers and marketers so as to better grab the attention of their audiences but one technology that is sure to engage potential customers by showing them the right ad at the right time is dynamic display advertising. Dynamic display advertising enables ads to be created that are tailored to the customer in real time.

The way in which dynamic display advertising works is that once a potential customer has begun a search on a product and made some selections based on various features such as size, price and color and clicked on them, the ad is updated matching those preferences and the behaviors of the customer. Subsequently the customer can click on the ad and be taken to the relevant page of a company’s web site. Further, this data about the customer can be maintained for future use by marketing teams.

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