vidasco media blog

Performance-Based Advertising Basics and Benefits

January 31, 2014
Performance-Based Advertising Basics and Benefits

The new model developing in advertising is known as performance-based wherein the effectiveness of an advertising campaign is determined by measurable results. Due to the Internet, social media, email and other uses of electronic media, it is possible to measure actions from users resulting from advertising and offer both advertisers and publishers greater value than impression-based advertising.

The web has made it possible to record and assess people’s behavior after they are exposed to an ad. This means that advertisers can pay for the behavior of their audiences instead of just the delivery of the ad and represents a shift from selling audience to selling behavior.

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How to Create Knock-Out Ad Campaigns

January 24, 2014
How to Create Knock-Out Ad Campaigns

Display advertising, wherein a business creates an advertising campaign for their products and services and runs that campaign on publishing web sites, has become a highly competitive business yet is still the most effective way to turn that traffic into monetary results. Those that are successful with display advertising know how to make the most of display advertising and have learned how to follow a few simple steps. Here we will outline what those steps are and how your business can create a display advertising campaign that will knock out your competitors and ensure your success.

It is important to keep an eye on your competitors, as they are most likely watching you as well. You need to always be researching networks, publishers and exchanges, winning creative designs, the campaigns of your competitors and messaging that converts clicks into buying so that you can discover their strategies, know what they are doing and not only follow in their footsteps but do it better. For example, if a competitor offers a 10 per cent discount to new customers, offer your 15 per cent. The idea is to watch your competitors closely. Use available technological tools that automate the intelligence process about your competitors or hire people whose sole job is to watch your competition.

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Using Email in Mobile Marketing

January 17, 2014
Using Email in Mobile Marketing

The desktop computer and its use to access email have always been closely associated but more recently mobile devices are becoming the more popular device for not only reading and browsing apps but also for checking email. As such, email is developing as a powerful marketing tool, with some studies showing that more and more buyers are making purchasing decisions from email marketing messages they received from their smartphones.

This means that marketers need to acknowledge that email is a mobile tactic in and of itself. At the same time, however, marketers need to realize that some changes are necessary for their email initiatives using mobile devices to take into account the smaller screens, more distractions from the outside world and the shorter attention spans of consumers who use mobile devices to check their emails. So here are some guidelines to optimize your mobile email campaigns, make them more effective and increase their click-through rates.

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Trends in Display Advertising for 2014

January 10, 2014
Trends in Display Advertising for 2014

 A staple of the New Year is making predictions about trends and developments in any industry and the display advertising industry is filled with many such predictions about how it will continue to evolve in the coming year. Display advertising has certainly gone digital in the past few years and is now no longer restricted to the desktop computer but encompasses devices such as smart phones, laptops, tablets, televisions, digital billboards and even game consoles. Mainstream now are social media, search engine optimization, online video, real-time bidding, email and much more.

So what is in store for 2014? Here are some of the predictions that many in the industry agree will be forthcoming for 2014.

Mobile will continue to dominate the marketplace as 91 per cent of American adults own a cell phone* and because 61 per cent of these cell phone owners say their phone is a smartphone this means that 56 per cent of adults in America have smartphones*. For the purposes of display advertising, this suggests that the use of mobile devices is becoming a primary source of communication for a majority of adults.

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