vidasco media blog

Merry Christmas and a Happy New Year!

December 19, 2013
Merry Christmas and a Happy New Year!

The year 2013 is quickly coming to a close and it has been a very successful and busy one for us. We have been able to develop many advertising campaigns that were run through our network sites. In addition, many new high quality and brand safe sites were also accepted into our network.

To those of you who visit our blog on a regular basis, you are aware that we continue to grow more and more every year. We invite new advertisers, agencies and brand marketers to run your campaigns using the inventory of our network in the coming year and owners of high quality web sites with updated content that meet our minimum acceptance requirements to join our network in 2014 as well. We strongly believe that by doing so you will be able to target your advertising and marketing messages, maximize your revenue and get the greatest return on your investment. We always endeavor to work with you with regard to your advertising and marketing needs as a cooperative and collaborative approach can be most productive and successful.

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Content That Should be Included in any Content Marketing Campaign

December 06, 2013
Content That Should be Included in any Content Marketing Campaign
Content marketing is a type of marketing that concentrates on both the topic of the content and the format of the content that is published so as to attract and acquire customers. There are a variety of formats in which the content can be presented such as white papers, video news, care studies and infographics but it is important to keep in mind that what may work for one target audience, such as a video, may not be as successful for another that would prefer to read a more comprehensive white paper. The goal behind content marketing is to not to sell but to provide information to target audiences that is consistent, valuable and ongoing.

In order to determine what to include in a content marketing campaign, businesses need to look at the information they can provide that can their target audience that they are a leader in their respective industry, the answers they can provide to those questions that customers often have about their products and services and the content they should include so that their target audience can make decisions about purchasing their products or services.

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