vidasco media blog

VidascoMedia to Attend ad:tech New York

October 25, 2013
VidascoMedia to Attend ad:tech New York

ad:tech New York 2103 is the largest marketing event for digital media where over 9,000 marketing and technology professionals come from all over the world to network, exchange ideas, do their buying and selling and contribute to trends and initiatives in the industry. This year it will be held on November 6th and 7th at the Jacob Javits Center in New York and will be busy two-day event filled with keynote speakers, the best and brightest in digital marketing leading educational seminars, exhibits by leading-edge suppliers and many opportunities for networking and forging relationships in the industry.

Four keynote sessions will be held. Pete Blackshaw, Global Head of Digital and Social Media for Nestlé will talk about how a company with over 2000 brands leverages social media to make its customers happy, improve communications and enable future growth. A panel of Martin Enriquez, CEO and Co-Founder of Socialmetrix, Matias Perel, Founder of Latin3, and Sederrick Raphiel, Principal and Creative Director of The Design Factory will discuss those practices that have overcome the disconnect between the creative message and a company’s target audience.

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The Tools of Inbound Marketing

October 18, 2013
The Tools of Inbound Marketing

Inbound marketing is an effective method of marketing that helps to generate leads for any business. As opposed to outbound marketing where businesses rely on the purchase of ads and email lists and hoping to get leads in return, inbound marketing uses more pro-active tactics of creating quality content so as to draw customers to your company and its products and services which is where both you and they want to be. Inbound marketing involves aligning content that is published with the interests of your customers and potential customers so as to draw them to your business, close on sales and maintain their loyalty over time.

Inbound marketing focuses on publishing content that is relevant and useful for your customers so that it is no longer disruptive. Four steps need to be followed so that your company can use inbound marketing successfully and effectively.
The first involves attracting the right kind of traffic to your web site as these are the people who are most likely to become leads and long-time happy customers. These are the customers that share the goals, challenges and ideals of your business and are the ones around which your business is built.

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Using Content Marketing to Target Audience Interest

October 11, 2013
Using Content Marketing to Target Audience Interest

Display advertising, which is a type of online advertising that comes in the form of banner ads, rich media and the like, is widespread among advertisers and marketers for communicating their messages to their audiences. Increasingly marketing has become more than simply buying media, which can often be relatively inexpensive or even free. Content marketing has become even more popular as a form of marketing, with blog posts, Facebook pages, articles and updated web content. However, being successful with content marketing has its own set of challenges going beyond creating content on a regular basis to the many multi-media formats which are available that can be used to express that content.

Using content marketing, marketers need to start thinking more like editors and producers. Here are some steps that marketers can take so that they can be successful in the use of content to advertise and sell their business.

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