vidasco media blog

Real-time bidding and Direct Channel Advertising Explained

September 27, 2013
Real-time bidding and Direct Channel Advertising Explained

Marketers will find that when they want to run display ad campaigns, there is a choice between using direct channels and real-time bidding platforms. Each have the same end result of placing ads on a web site but they differ on their approach to getting there and each approach has both its own advantages and disadvantages. These need to be understood so that agencies, brands and marketers can determine which one is the best to use for their display ad campaigns.

The primary difference between using direct channels and real-time bidding is that in using direct channels ads are purchased in bulk ahead of time while in real-time bidding, individual ads are auctioned off to the highest bidder in real time.

Read full article

The Truth About Real-Time Bidding

September 20, 2013
The Truth About Real-Time Bidding

A technology introduced in the past several years, real-time bidding is a means by which advertisers can purchase ads of a digital nature from multiple publishers on an impression by impression basis primarily using a mechanism involving auctions of those ads. The system or algorithms used by advertisers analyzes the available ads in real time, uses their targeting criteria, decide whether or not to bid on those ads and then how much to bid if those ads are chosen.

There are some common misnomers and misunderstandings when it comes to real-time bidding that may prevent advertisers from using this responsive and state-of-the-art technology. This article will shed some light on real-time bidding and dispel some of those notions often held by advertisers.

Read full article

The Benefits and Uses of Email Marketing Campaigns

September 13, 2013
The Benefits and Uses of Email Marketing Campaigns

Email marketing can be an appealing means of maketing and advertising for small and medium-sized businesses. These marketing campaigns can be used to get in touch with current and potential customers and communicate with them about product launches, sales events and even useful tips about how to make the most of their products and services. The benefits of email marketing are numerous as long as the efforts made are professional and consistent and align with the goals of the business.

Email marketing is a way to supplement display advertising as a cost effective way to reach customers about marketing messages, sales and special promotions. Some email marketing companies offer free email services while others have minimal monthly subscriptions for a large number of subscribers.

Read full article

Tips for Dealing With Advertising Fraud

September 06, 2013
Tips for Dealing With Advertising Fraud

More and more these days, deceptive agency practices have been on the rise causing digital advertising companies to more closely examine their online advertising. Online advertising fraud wherein advertisements get served up on the web that are not likely to be viewed by a human user has become a major problem to both the economy and advertisers, costing some larger Fortune 100 companies to lose as much as $6 million a  month, according to reports of several security companies.

The primary area that has been targeted for fraud is the click through rate (CTR) which can be easily manipulated to provide advertisers with the illusion of success so that they feel their advertising campaign is performing well. Those involved in click fraud create unusual programmatic clicking activity skews the actual results of the ad and has negative results for such ads that are purchased on a CPC basis. This type of activity has become a felony offense in the United States but should not be confused with adware, low-quality inventory or ad placements with poor visibility.

Read full article

Twitter
Facebook
Linkedin
E-mail