vidasco media blog

Dmexco 2013 to be Held in Cologne in September

August 23, 2013
Dmexco 2013 to be Held in Cologne in September

The Digital Marketing Exposition and Conference, or more commonly known as dmexco, will be taking place in Cologne, Germany on September 18th and 19th, 2013. It is the leading international exposition and conference in Europe that brings together marketers, publishers, advertisers and agency segments and media houses to learn and network about current trends and innovations in advertising operations and technology. It is the hub for digital business and has become the leading conference in the global digital industry.

There will be many companies that are part of the digital industry and economy who will be demonstrating their technologies and solutions that enable businesses to be successful with their digital solutions. The conference program itself will last two days and there will be 720 exhibitors in three halls. Featured in one of the halls will be an agency lounge for agencies and their clients to meet to engage in discussions about their marketing and advertising needs.

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How Content Marketing Can Be Effective for Lead Generation

August 14, 2013
How Content Marketing Can Be Effective for Lead Generation

Traditional marketing channels such as television commercials and magazine advertising are no longer as popular as they once were. Customers now have DVRs so they can skip television advertising and often ignore that in magazines as well. They have even become adept at surfing online so that they often read online content to acquire all their information and may overlook the banners and buttons.

Marketers who are smart have come to understand this trend and are now looking to content marketing for attracting customers and generating leads. Content marketing is a technique that enables valuable content to be created and distributed so as to attract, engage and acquire a target audience which has been clearly defined and understood. The content created should be relevant and valuable for the customer with the intention by the marketer of enhancing or changing the behavior of the consumer. Its primary goal is to drive customer action on an ongoing basis that is profitable for a company and now marketers have found a new component, that of lead generation.

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iMedia Brands Summit to be Held in California in September

August 08, 2013
iMedia Brands Summit to be Held in California in September

The next iMedia Brands Summit will be held at the Loews Coronado Bay Resort in Coronado, California from September 8th through the 11th. The Summit is designed to help marketers create campaigns that help them to distinguish their company’s brand so as to make it stand out above the rest. The conference will demonstrate how to use and leverage traditional media channels as well as digital components such as social media to deliver experiences to the consumer that are engaging and consistent among platforms to the consumer. Those who are senior publisher, agency and brand leaders are invited to attend the conference.

Three keynote speakers will be featured at the event. On Monday, September 9th, David Shing, the digital prophet for AOL, will deliver the opening keynote and speak about the many digital opportunities available for marketers and what is next on the digital roadmap. His talks are always witty, engaging and candid as he speaks about what he has seen taking place across the online landscape and talking to people about where it is headed.

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