vidasco media blog

The Role of Big Data in Online Advertising

July 31, 2013
The Role of Big Data in Online Advertising

Online advertising is becoming more and more attractive to corporations as a way to interact and market with their customers. Corporations are finding that using digital channels to get their messages across to customers is more effective than other forms of advertising such as radio and print media as line advertising enables corporations to improve their targeting, easily experiment with various types of messages and formats, adapt rapidly to changing market conditions and offer greater cost effectiveness with the various types of online advertising such as social media, search and display and the channels through which it is delivered such as mobile, desktop and digital radio. It is big data and analytics that make all these features of online advertising possible.

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How Interactive Advertising Can Help Small Businesses

July 23, 2013
How Interactive Advertising Can Help Small Businesses

The nature of small businesses has changed within recent times so much so that small businesses are no longer simply brick and mortar operations but usually have a presence on the Internet as well. Customers have become savvier with regard to technology and have come to feel entitled to have what they want and when they want it and, with the availability of mobile devices, wherever they want it. They are now looking for their Internet experiences to be more interactive and so it has become imperative that the small business owner embrace technology and interactive advertising and use it to their best advantage in order to boost their business.

Interactive advertising is a form of media-based marketing that serves to promote products, services and other information in a format that involves a two-way electronic communication system such as computers, smartphones and other hand-held mobile devices. It is a type of advertising that is used to build brand recognition and connect with consumers on those devices where they spend the most time researching products and services. Small businesses can use interactive advertising, for example, to track a potential lead by requiring a response or a click-through to arrive at their site and obtain more information about products and services.

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