vidasco media blog

Affiliate Summit East to be Held in Philadelphia

June 28, 2013
Affiliate Summit East to be Held in Philadelphia

This year’s Affiliate Summit East, the premier conference for affiliate marketing, will be held in downtown Philadelphia at the Pennsylvania Convention Center from August 18th August 20th. The purpose of the conference is to provide sessions of educational value on the latest issues in the affiliate marketing industry and to foster an environment where affiliate marketers can network in a productive manner. There will be an exhibit hall with merchants, affiliates and vendors and educational sessions running on multiple tracks that will cover the latest trends and information from those who are experts in affiliate marketing.

The opening remarks and keynote speakers will be Wade Tonkin, Affiliate Manger—League Stores, Fanatics, and Dr. Randal Pinkett, Founder, Chairman and CEO, BCT Partners. Mr. Tonkin has been involved in the affiliate marketing industry since 1999 working in various positions for companies such as Forge Business, Kowabunga! and GTO Management before he joined Fanatics in 2010. Dr. Pinkett is an expert on business and technology and is known for his many books on entrepreneurship. He holds five degrees including a Master of Science degree in Computer Science from the University of Oxford and a Ph.D. from MIT.

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Technological Trends in Display and Digital Advertising

June 21, 2013
Technological Trends in Display and Digital Advertising

About a decade ago, the standard for display advertising was banner advertising that appeared on a web site which enabled a user to click through on the banner in order to find additional information about the company that was serving up the ad on their products and services. People still use this type of advertising but there have also been many innovations in technology that have taken over the advertising landscape and the focus is almost now more on the technology than on the advertising itself. Here are some of the top technologies that have redefined display advertising in recent years.

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The Convergence of Social Media and Display Advertising

June 14, 2013
The Convergence of Social Media and Display Advertising

The use of social media to gain attention or traffic to a company’s web site is known as social media marketing, Social media can range from such sites as Twitter where people share short messages with others to Facebook where people can share a wide range of materials such as photographs, invitations to events and personal updates and engage in a variety of other activities.

Social media marketing has recently expanded into the corporate world and now many companies are using social media marketing to engage their audiences and spread messages of a corporate nature by word of mouth. Messages about a company can easily spread from one user to another and can have more value as these messages come from a third party which can be a more trusted source than the company or brand itself. Hence, social media marketing is earned media rather than paid media and so can be a relatively inexpensive platform for organizations to implement new marketing campaigns. It can help companies to foster brand awareness and potentially improve customer service as social media is available to anyone with access to the Internet, which can be from their desktops, to laptops and their mobile devices.

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Tools and Techniques of Internet Marketing for 2013

June 07, 2013
Tools and Techniques of Internet Marketing for 2013

The marketing mix of any company should include Internet marketing which consists of a number of tools, techniques and vehicles that can help to reach an audience with speed and efficiency. There are several trends that should be considered when implementing Internet marketing so as to maximize growth and revenue.

The first is that the design of your company web site is important as good designs do sell. As important as it is to pay attention to producing high quality products and services, it is equally important to focus on the design of your web site as videos, ads and other items will attract customers and draw them to your web site.

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