vidasco media blog

The Use of Search Engines in Brand Marketing

March 29, 2013
The Use of Search Engines in Brand Marketing

One of the most valuable fixed assets of a company is its brand. This is some features, such as a symbol, term, name of design that identifies a company’s goods or services as distinct from those of another company. Originally adopted to differentiate a farmer’s cattle from another’s by means of a hot iron stamp burned into the animal’s skin, brands are now used by modern corporations, such as Coca Cola which belongs to the Coca-Cola Company and the apple used by Apple Computer.

Brand marketing is a strategy that is used by corporations to strengthen the loyalty of customers to their brands and to increase their engagement. Various components of the strategy can be used such as unique customer value propositions, customer service and strong marketing communications but one of the most efficient and effective ways to build a solid brand and generate sales for any corporation is the use of search engines as, with the evolution in the nature of search engines, branding has become a major factor that is used by search engines to determine the authenticity and authority of a web site.

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Content Marketing and How To Use it to Your Company’s Advantage

March 22, 2013
Content Marketing and How To Use it to Your Company’s Advantage

Content marketing is known by many names that include such terms as corporate journalism, private media, branded content, customer media and customer publishing, just to name a few, but the best word to describe the marketing technique that creates and distributes content that is valuable and relevant in order to attract, engage and acquire a target audience that is clearly defined and understood is content marketing.

By using content marketing, you are communicating with your customers and prospective customers by providing them more information about your products and services so that your buyers can make more intelligent decisions. Rather than actually selling your products, the essence of content marketing is its delivery of valuable information to your buyers of an on-going nature so that they will return your efforts with sales and loyalty.

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ad:tech coming to San Francisco in April

March 15, 2013
ad:tech coming to San Francisco in April

On April 9th and 10th ad:tech the leading event in digital marketing for marketing and technology professionals who come from all across the globe, will be held at the Moscone Center West in San Francisco. This event is a must do for those who are looking to grow in the digital marketing industry as it provides a community for networking with thousands of others in your industry to talk about the current opportunities in digital marketing, a marketplace for buying and selling, a place where ideas can be exchanged and brainstorming can occur and the chance to contribute to the various initiatives and trends in the industry. All of this is delivered and made available by an exhibition floor of close to 200 exhibitors, panels on a wide range of topics, keynote speakers and workshops, all designed in an informative and interactive fashion.

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Cross Channel Marketing and How It Can be Most Effective

March 08, 2013
Cross Channel Marketing and How It Can be Most Effective

Cross channel tracking and marketing is a relatively new technology that enables companies and their marketing departments to locate and target users across multiple channels. The channels can be online ones such as personal computers, mobile devices, tablets using such apps as email or social networking and offline ones as well such as print, television and radio. This type of marketing enables companies to run a single campaign across all these potential channels with a consistent message.

The use of cross-channel marketing and targeting has the potential to open up an ad display market worth billions of dollars. The new technology enables ads to be formatted for the device on which they are being viewed and for consumers to see ads that are consistent regardless of the device, whether it be a smartphone, a home computer or a tablet. Algorithms in the technology are able to make educated guesses as to what type of device the ad is being viewed on and whether the ad is being viewed by the same person based on location information and other means of unique identification.

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