vidasco media blog

How to Use Demographic Targeting to Improve your Advertising

February 28, 2013
How to Use Demographic Targeting to Improve your Advertising

One of the ways to improve the effectiveness of your ads is to use a technique known as demographic targeting. This is a process in which a web site collects demographic information about the people that visit your web site. Demographic targeting when combined with behavioral and contextual targeting can help you to run a banner ad campaign that can be truly successful.

The most common types of demographic data that are collected can include gender; the age group such as under 18 years of age, between 18 and 34, between 35 and 49 and those over 50; the number of people and children in a household; the highest level of education of the user; the overall annual income for the household, such as under $30,000, between $30,000 and $60,000, between $60,000 and $100,000, and over $100,000; whether the household is owned or rented; and the ethnicity of the household or user.

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Behavioral Marketing and How It Can Benefit Your Company

February 20, 2013
Behavioral Marketing and How It Can Benefit Your Company

Behavioral marketing is an exciting new type of marketing that enables companies to communicate with their customers and prospects based on their behavior on web sites rather than just by the content of the pages they visit. It involves automation in which ads are targeted to consumers in predefined categories and segments based on data that is compiled from that of a click stream nature and information from IP addresses. Studies have already shown that this type of marketing generates higher rates of clicks, opens and email conservations than the type of marketing that is based on “blast and batch” messages.

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The Boost of Real-time Bidding on Mobile Display Advertising

February 15, 2013
The Boost of Real-time Bidding on Mobile Display Advertising

A relatively new technology for advertisers, real-time bidding, or RTB, enables online advertisers to purchase their ads on the fly rather than paying for reserving advertising on the web. As each impression is served up, advertisers get to bid on that impression and the one with the highest bid gets that ad. It is a programmatic type of trading, driven by algorithms and automation that enables ad impressions to be purchased quickly according to pre-set parameters.

Real-time bidding also has already made great inroads in display advertising on the desktop with those who advocate for it saying that it has enabled the digital market to be more efficient and transparent. However, many others are claiming that it is in mobile advertising where real-time bidding is most likely to make the greatest difference.

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