vidasco media blog

Display Advertising Trends for 2013

January 30, 2013
Display Advertising Trends for 2013

The year 2012 was one in which many online publishers became concerned about what appeared to be advertisers’ declining interests in displaying ads on the same page as news stories and other web content and even went so far as to declare that display advertising is no longer a worthwhile means of advertising their products. However, many others in the industry consider display advertising is far from dead and will be on the rise in 2013 due to the many innovations that were developed in 2012 in digital advertising that have included rich media and real-time bidding which have enabled advertisers to make their communications more interactive, personalized and timelier.

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Mobile Advertising Industry Trends in 2013

January 16, 2013
Mobile Advertising Industry Trends in 2013

Not surprising, as the online advertising industry has been growing for many years, industry analysts expect that growth to continue in 2013 and beyond but in ways that diverge from previous years. There are several themes to which it is imperative for digital marketers pay attention so they can be successful in their campaigns for the upcoming year.


First, the focus on mobile advertising will increase so as to make it more mainstream. This means that rich media formats will be increasingly found in mobile advertising, using more interaction, more photos and more videos, with video technology in the lead so as to enable advertisers to get more value from their budgets for digital media.

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